If you're building a business
inside capitalism while holding
anti-capitalist values,
shame and internal conflict
aren't signs you're doing it wrong.
They're inevitable.
Over the past few years, maybe you’ve found yourself trying to build a business differently: rooted in care, focused on something meaningful and sustainable, while actively questioning the frameworks you inherited from capitalism and white supremacy that orient everything toward prescribed ideals of success endless growth, and, of course, extraction of capital.
You might have noticed certain themes showing up again and again: you’re burned out, even when your calendar is full of clients you care about. Your work is resonating, but you feel like a bad person when you think about charging more for it. Maybe you’ve raised your prices, but still feel a sense of guilt when you get paid. Maybe you’ve finally hit an income goal and suddenly found your nervous system in overdrive, as if you had woken up with your accounts drained.
A lot of the time, your business is working—and at the same time, you feel like you’ve betrayed an ideal, a group of people, or even your own principles.
You’re not new to this. Thriving inside capitalism brings its own grief. The more you succeed, the more money you make, the more the contradictions sharpen.
You might begin to wonder, “does my financial status make me complicit in a system I want to see dismantled?” This can happen when you’re making more money than you ever have before, but quietly struggling with what that money has become attached to. You might wonder if your work is starting to echo capitalist values you never intended to replicate. You’re trying to stay in right relationship with your vision, but that vision keeps getting fogged by a deep sense of contradiction that erodes your ability to trust yourself.
The good news is: you’re not broken. You’re holding a very real cognitive dissonance between the anti-capitalist, abolitionist, or liberation-centered values you believe in and the realities of running a business within systems shaped by capitalism, white supremacy, and toxic individualism. You know you’re trying to thrive inside these systems. You also know you don’t want to recreate them in your work. Holding both can feel disorienting, and without space to unpack it, it often becomes another layer of shame you carry.
This isn’t impostor syndrome. It’s not self-sabotage, either.
It’s the strain of holding two truths at once: That you deserve to thrive, and that thriving inside capitalism never feels clean.
Most of what gets sold to business owners is about control: control your schedule, control your systems, control your mindset, control your life. But control is never going to save you from the shame & contradiction living underneath; it will only compound them.
Shame transforms through presence. It doesn’t ask to be controlled. It asks you to become an alchemist: to stay with it long enough to transmute it into gold.
For anti-capitalist entrepreneurs carrying the contradictions of working and thriving inside capitalism,
Unshame Your Business is now in its beta round.
This isn’t business coaching. It’s not mentorship. It’s collaborative work to excavate your values, meet your shame with presence, and realign your systems of support so they can actually hold the future you're building. Across three 90-minute sessions, we’ll work through a process that helps you reorient to the core of what matters to you and the reasons you started your business. You’ll also receive early access to a private podcast series I created to support this work, along with a small integration toolkit to use between sessions and after our time together.
In the first session, we’ll work with the Compass: excavating your values and getting honest about what’s really guiding your business—not to shame you, but to clarify your center. We’ll trace how those values have shaped your decisions so far, and start to discern which ones need strengthening, reframing, or releasing.
In the second session, we’ll move into the Cauldron: the work of shame alchemy. We’ll explore different types of systemic and personal shame to understand their origins and listen to what they’re trying to protect. We’ll make space for the parts of you that carry fear, scarcity, guilt, or contradiction, and begin the slow work of transmuting them into clarity and trust.
In the final session, we’ll tend to the Mycelium: your systems of support and recognition. We’ll look at the web of relationships, rituals, collaborators, and clients you’re already connected to, and explore how to strengthen those ties while allowing yourself to be seen and supported in new ways.
No matter what capitalism says, you don’t have to abandon yourself or your values to build a business that sustains you. You don’t have to carry the contradictions alone, either.
The beta round is priced at $444 for the first 5 folks only. If you’re feeling the pull, you’re welcome to book a no-pressure clarity call. This is not a sales call; just a conversation for us both to see if this is the right fit.
Unshame Your Business is a space to name what’s feeling the most heavy and contradictory in your business, to work with your shame carefully and compassionately, and to take real actions which move you and your business forward while keeping your integrity (and your radical heart) intact.
You are already the proof that another way is possible.